Success Tracking

Having a website is just the first step. To make your site a rainmaker, you’ll have to track your successes and make improvements to all areas of your XSite. Luckily, XSites makes it easy for you to tell which parts of your site are working, and which aren’t.

NEW!  Get a success score with customized advice
The new XSites Energizer™ sole function is to constantly help you improve your XSite so that it brings you new business, and it’s actually very simple.  The Energizer assigns your XSite a score (from 0 to 850) based on the factors that we know make a website successful.  Your score is easy to get to because it’s right on your PC desktop in the XSites Desktop tray.  But the score is just the beginning...  We’ll make constant recommendations on how you can improve your XSite, get higher search engine rankings, and more.  With step-by-step videos that will show you exactly how to make your goals reality.  You can watch your score climb and your new prospects increase.

How many visitors are on your site?
XSites stats are updated in real time, so you can login and check your websites success at anytime. You’ll know how many visitors you’ve had to your site, which pages they’ve looked at, and which of your listings are getting the most traffic.

Are your offline campaigns working?
Since XSites lets you create as many custom pages as you want, you should make “landing pages” for each of your marketing pieces. If you send a postcard and get a 10% response to your landing page, you’ll know it’s a great marketing campaign, and worth repeating on a larger scale.

Judge how sticky your site is
It’s great getting first time traffic, but the real test of a website is how many visitors return for more information. With XSites statistics, you’ll not only know who your first time visitors are, but also who’s coming back to get more information. A sticky site will generally catch more leads in the long run.

Who’s sending you traffic?
One thing you’ll have to know is which pages are sending you traffic. If the majority of your hits are coming from mortgage partners, you should reach out to others and trade links. Or if you find that Google® is your biggest generator, you’ll know to spend more time working with your keywords to get the best rank possible.

Which listings are getting the most traffic?
Since most consumers are on your site looking for listings, it’s great to know which ones are pulling traffic. Why? So you’ll know what works to drive even more traffic. Do million dollar listings pull buyers, or is it the listings with the most photos? Using this information will help you build a lead generating super-site.