10 marketing ideas you can implement right now
Our mortgage marketing site has valuable information, tips and resources for mortgage brokers and other originators trying to drum up new business. Here are 10 “quickies” you can start doing right now. Put some of these tips to work and the benefits will start adding up.
- Pay attention to how you and your staff answer the phone. It's often the first impression new and prospective clients have of you. Script something professional and friendly that leaves new callers with a great perception of you and your company. Practice it, even read it off a card near the phone for a while if you have to. Use it.
- Watch a free webinar on mortgage marketing tools. You'll get advice and tips specific to your business and specific to your XSite. Topics for these free sessions include generating leads with custom forms, driving traffic to your XSite, automatic marketing with XSellerate and building your mortgage blog. See a full list of our online courses here.
- Keep your name in front of referral partners and former clients. Use any excuse or no excuse. Call or e-mail when it's been a certain number of weeks since you last spoke. Send greetings for every holiday. Forward interesting housing or mortgage related news articles you find online.
- Send plenty of extra business cards along with any hardcopy correspondence with REALTORS®. Ask the recipient to pass some of them around.
- Create lead capture forms on your XSite. Give some thought as to what to put in the “autoreply” – the automatic e-mail that’s sent to prospects who fill out your forms. This will be their first impression of you. Give them a reason to want to work with you.
- Ask borrowers why they chose to work with you. The answer you get most often is what differentiates you from your competition. Then you can market that differentiator everywhere -- on your website, in your yellow pages ad, on the phone, even in your voice mail.
- Use an e-mail signature and attach it to every e-mail you send. Include your website address, phone
and fax numbers.
- Write a letter to the editor about local market conditions or other housing issues. You get your name in the paper, and better yet, you may get a call next time the real estate editor is looking for a source. All of this helps brand you as a housing economy expert in your area -- the very best free publicity you'll ever get.
- Donate to a worthy local cause or sponsor an event. Then publicize it. No, it's not tacky, it's plain vanilla, completely expected marketing.
- Add a Home Price Index to your XSite. Instructions can be found by clicking here. Give visitors to your site a way to estimate the value of their home from Freddie Mac property value data. They can opt in to receive quarterly updates – prompting repeat visits.
