Be specific. The more specific you are, the higher your chances of being ranked at the top of a consumer’s specific search. For example, there are millions of sites out there that talk about “mortgages”. If your content is that generic, you’ll be competing with millions of other sites and you probably won’t ever get in the top rankings like you need to be. The more specific and relevant your content is, the better your chances for getting a top ranking.
Publish your specialties. Do you specialize in first-time homebuyers, reverse mortgages, or refinancing? Devote pages on your site to talk about why you’re an expert they can count on. We have pre-made pages covering many loan programs, but you can make them even better when they’re specific to your company and your strengths. And don’t be afraid to brag a little. After all, you’re trying to convince visitors why you deserve their business.
Use keywords and phrases often. Use them throughout the site. Do not try to overuse specific keywords. Search engines may think you are attempting to trick their spiders into giving your site undue rank. As long as you use those keywords naturally throughout the web page, search engine spiders will see those important terms and rank your site based upon them.
Showcase local news and events. Adding a couple of local pages is a great way to keep visitors coming back. Add the football schedule, arts festival dates, the best restaurants, or anything that makes your community unique. And, don’t forget to add RSS feeds to your site. It’s a fast and easy way to get local content on your website and your XSite comes with built-in tools for easily adding RSS feeds.
Finally, don’t forget to update your content often. Search engines record how often your site is updated so they know how "fresh" your content is. If you’re just getting started, start small. Try setting aside just 30 minutes each week to update your site. If it’s not perfect the first time that’s fine, you can come back later and change it. It's really easy to do and you'll be glad you did when you see your site climbing the search engine ladder.
